Franchise Consulting Services — Work with a Certified Franchise Consultant

Finding your franchise is all about you — not about closing a deal.

My franchise consulting services exist for one reason: to help you cut through the noise of 4,000+ active franchise brands and find the 3–5 that genuinely fit your life. I’m not here to sell you a franchise. I’m here to help you make the right decision — and those are very different things. Not sure what a franchise consultant does? Start there, then schedule a free consultation whenever you’re ready.

The important decisions being made going forward are always yours. My job is to introduce you to the franchise business models that fit your priorities and let you live the way you want — whether that means staying hands-on or building something more semi-absentee.

What My Franchise Consulting Services Include

Why Most People Get This Wrong — And What I Do Differently

Most people start their franchise research the wrong way. They combine personal experience with things they’ve seen advertised, Google a few queries, and spend months discovering what they don’t want — or can’t afford, or that isn’t available in their area. After all that time, they’re back at square one.

I call my approach The Very Best Deliberate Path. It starts not with a list of brands, but with an in-depth profile of you. Once I understand your purpose — your “why” — we can begin identifying the brands worth your time. Only then.

Here’s something most people don’t know: many of the most lucrative franchise brands don’t advertise publicly for franchisees. They rely on consultants like me to find the right candidates. My access to exclusive, private franchise information means my clients see opportunities that most buyers never encounter. Read more about how to become a franchise owner for the full picture.

Matt Stevens — Certified Franchise Consultant

Since 1988, I’ve been everything from a franchise owner to a Vice President and Partner within a $2B international franchise holding company. I’ve owned four businesses myself. That means when I sit across from a client, I’m not speaking from theory — I’m speaking from experience.

Through my affiliation with FranChoice — the country’s leading franchise consulting organization — my clients benefit from a curated portfolio of pre-vetted brands, proprietary matching tools, and the collective knowledge of a nationwide team of experienced consultants. The best part: FranChoice is paid by franchisors, so my services remain completely free to you.

Frequently Asked Questions — Franchise Consulting Services

Franchise consulting services help prospective business owners navigate the process of choosing and buying the right franchise. A franchise consultant learns your financial profile, lifestyle goals, and business preferences, then identifies the franchise brands that are most likely to help you succeed — narrowing down 4,000+ active options to a curated shortlist of 3–5. The consultant also guides you through due diligence, FDD review, franchisee validation calls, Discovery Day, and signing.

Yes. “Franchise consultant” and “franchise broker” refer to the same professional role. The consulting terminology emphasizes the advisory relationship, while the broker terminology reflects the referral structure. Either way, the consultant earns a fee from the franchisor when a successful placement is made — not from you.

No. My franchise consulting services are completely free to you as the buyer. Franchisors pay a finder’s fee to the consultant when a successful match is made, because connecting with the right candidate is worth more to them than advertising expenses. You get expert guidance at zero cost.

Anyone seriously considering franchise ownership will benefit from working with a consultant. You don’t need to be experienced in business or franchising — in fact, first-time buyers often gain the most value from the process. If you’re unsure whether franchising is right for you, that’s an equally good reason to have a conversation.

Matt Stevens - Certified Franchise Consultant, 30 years experience, The Franchise Guy

Matt Stevens — The Franchise Guy

Independent Franchise Consultant  ·  30+ Years Industry Experience  ·  4 Businesses Owned  ·  500+ Franchisees Placed Nationally

Matt Stevens is one of the most experienced independent franchise consultants in the United States, based in Dublin, Ohio. Since the mid-1990s he has guided hundreds of buyers into franchise ownership across nearly all 50 states — at no cost to the buyer. Learn more about Matt →

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Ready to Find the Right Franchise?

Matt Stevens has guided 1,000+ candidates through the franchise process — at no cost to you. Let’s find the right fit for your goals, budget, and lifestyle.

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